Design Is...

Design is the application of elements such as colour, balance and hierarchy to objects all around us in order to make them usable and understandable. It is concerned with conveying use or meaning to people in a clear and concise manner and being understood by those that the design is meant to target. Something visually appealing isn't necessarily designed if it doesn't serve a purpose. A design must entice people to interact with it, but it must also accomplish a main goal; form follows function.