Dear Stefan Bücher,
Our class watched a video presentation of your conference talk, Make | Think and until I viewed it I am sorry to say I was unfamiliar with you as a designer, although I had seen your work with the daily monsters. I had seen them around and admired them, but knew nothing of the process which is in itself extremely interesting.
I found there were many things in your talk I was able to relate to as a student designer, such as your observation that ideas start out fun and supportive but become less so as the process begins. I find this all the time with myself, but unlike you I seldom possess that other voice inside my head that tells me it would be too hard and can't be done. Though this may sound great, I feel it hinders me as a student designer because quite often my ideas and determination outweigh my resources and abilities. Often this leads to a great idea that is very poorly executed, and being visual as all designers are, this leads to my originally great idea not being successfully communicated at all.
I very much identify with your idea of working as a balance of feeding and working the conscious mind while also allowing time for the unconscious mind to bring forth revelations, and generally I try to balance research and downtime in order to come up with an idea that is new and surprising. When it comes to approaching the execution, however, I envy your seemingly carefree approach. I tend to approach design analytically as if there is a problem to be solved every time, and my work would likely benefit from a less stringent approach.
All in all, I felt your presentation on your work and personal design style thoroughly informed me about you, but also brought me to realizations about my own personal working style and how I could improve upon it. It's always good to get a designer's perspective, and the ideas expressed really opened my eyes.
Regards,
Kristin French
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